True Blue is a shade of blue, deeper than azure and lighter than royal blue, that was the color for all of the University of California, Los Angeles (UCLA) athletic teams from 2003 to 2017. It was developed by the ‘UCLA Athletic Department. and Adidas and was first introduced on home and basketball jerseys in 2002. Previously, the football team wore light blue while the basketball team wore royal blue. Fan merchandise embraced many shades of blue. The UCLA Marching Band incorporated True Blue into their former navy blue uniforms in 2007. The Victory Bell’s band color was True Blue when UCLA was in possession of the bell following a football victory over the USC Trojans. True Blue was replaced by Powderkeg Blue for the 2017-18 season as UCLA transitioned to Under Armor as their apparel supplier. In 2021, UCLA Athletics aligned its blue with UCLA Blue previously adopted by the school’s academic and administrative units. True Blue is the 2386 C color of the Pantone Matching System. The True Blue color is a deep shade of blue.